I told that to my gf without even a thought, she said "I know some cool places, let's go shopping tomorrow!" and was happy about the idea. That was it. This trendy feminist objectification bullshit seriously needs to stop. (
Read somewhere that the "douche" bit was originally meant to be an act, and that the real Tony was the decent guy in between his public playboy and Iron Man (mysterious bodyguard to Tony Stark) personas.
But he is so much more fun as an all-round lovable dick!
And while I'm sure super-genius Tony might have included some sort of emergency, remote-activated off-switch somewhere, it is so much more fun imagining him legging it with a PO-ed, powered-armoured redhead in hot pursuit!